Gordian Business - Conference Keynotes - Persuading Groups to Yes

In the past, presenters often needed just one tool of persuasion - their title. Today, leaders deal with more complexity and more stakeholders. For example, customers now combine in buying groups and competitors join the same strategic alliances. These situations bring together different people with different interests and different preferences. In an increasingly global market, presenters also need to persuade, influence, and negotiate with leaders and government officials from different countries.

In this increasingly complex world, the skill of persuasion is becoming more valuable. Each day thousands of people use some of the tools of persuasion. Yet few people understand why the tools work, and few people use a wide selection of models to present their ideas. This program provides you with information on the range of possibilities available. From some of the recent research, you will learn why some of the practical ideas work and you will practice using some of the tools.

Persuading coalitions of people needs a higher skill than simply presenting information. Effective persuasion needs the competence to compel action. This program combines practical tools from change management, strategy, sales, and psychology. We focus on framing persuasive presentations where the objective is to get a group to take action.

Key contents include:

Learn how to increase your influence on groups