Top 5 actions for innovating in your company

Top 5 actions for innovating in your company

Has innovation become a cliché? What does it really mean? People have many different ideas and here are just two:

  • Innovation is successfully applied ideas.
  • Disruptive innovation involves the utter disturbance of the status quo.

In a disruptive and volatile B2B world, senior decision makers need to improve results much faster than ever.  But growing revenue and profits in a sustainable way and creating more value for customers is becoming harder. So, everyone is searching for some innovation to help them overcome their increasing challenges.

Read More

Why bother with a negotiating process?

Why bother with a negotiating process?

Your world is changing, and changing fast: characterised by turbulence; shifting regulations, evolving technology, economic uncertainty, and competitor movement and changing customer needs. These fast changes mean that you and your negotiation team needs to be more agile in response to these drivers.

As we continually say in our books and blogs, competitors are becoming more aggressive – favourite weapon of choice price. Customers are becoming more demanding, and shareholders are demanding increasing profits: so companies must either increase revenue or increase productivity. However, increasing revenue and productivity is getting harder.

The success of a negotiation depends on the planning and preparation done beforehand for each of the four distinct phases of the negotiation process:

Read More

How do you use data to persuade senior executives?

How do you use data to persuade senior executives?

Analysts feel pain while trying to convince senior audiences with data. There is a great article that states the solution when persuading executives with data is to frame your message using one or more of the following four topics:

  1. Revenue & market share
  2. Efficiency & costs
  3. Customer loyalty
  4. Talent & capability
Read More

Should innovation be left to your creative teams?

Should innovation be left to your creative teams?

Innovation is not just about ‘out of the box’, ‘blue-sky’ solutions. Sure, we need to use some right-brain thinking to free our imaginations and find creative answers. But, you need to match this with a left-brain process and hard work. Organisations can do a great job and spend lots of time solving the wrong problem. So, it’s important to take the time to understand the real problem that needs to be solved and to make sure the real problem is well defined.

How do you define your problems?

Read More

Do you have a negotiating framework for major deals?

Do you have a negotiating framework for major deals?

In B2B settings negotiations are more complex than ever before. Most companies know how to prepare for and negotiate effectively but don't have a strategy or framework when negotiating with their top 10-20 accounts. They negotiate based on who is the 'top gun' negotiator.

Why is this?

Read More

Pitch to win: picture the competition

Pitch to win: picture the competition

You must pitch for some business. Where do you start? Most managers answer this question correctly: with the customer and what they want. However most managers get the answer to the next question wrong: What should you do next?

What is the correct answer?

Read More

What's your strategy for 2017?

What's your strategy for 2017?

We ended 2016 with a real wake-up call for everybody in a leadership, executive or management role – the status quo of business was disrupted.

Over the holiday break I would take a book down to the beach to read which inevitably attracted conversation from other beach goers, firstly on me being the only person reading a book with everybody else on some device.

I liked the book because it challenged some of my concepts around leadership and self-motivation and that is always a sign of a great book.

Read More

How to win your pitch? Pitch with Cialdini.

How to win your pitch? Pitch with Cialdini.

How do you make sure that your pitch is effective? Make your presentations relevant to your customers. Robert Cialdini, persuasion guru has been researching persuasion since 1970. In his 2016 book Pre-suasion, he explains when to use his six universal principles of influence. But how should you apply these during your pitch?

Read More

A delegate's view of keynote: Negotiate or Perish

A delegate's view of keynote: Negotiate or Perish

Guest blog by Graham Godbee
www.learndevelop.com.au

I recently attended a business conference in Sydney and was fortunate to attend the session: Negotiate or Perish by Stephen Kozicki. As an experienced practitioner in executive management development programs, I found the session highly motivating and am keen to use some of his practical examples in my business negotiations.

Read More

How can you persuade a customer you can't afford to lose (Part 2)

How can you persuade a customer you can't afford to lose (Part 2)

So, you need to persuade a customer you can't afford to lose? Where do you start? If we ask persuasion expert Robert Cialdini how to persuade your customer to act, he would suggest a few ways. Two are scarcity and consistency.

Scarcity is the best known technique, Consistency is not well understood and under-used.

Read More

How can you persuade a customer you can't afford to lose? (Part 1)

How can you persuade a customer you can't afford to lose? (Part 1)

Donald Trump would probably say: Just tell em!

In the real world it's often not appropriate to just tell em! So, we need to have more sophisticated tools available.

At the end of 2016, Persuasion guru Robert Cialdini published his latest book Pre-suasion. To condense his 300 page book into two sentences he says:

  1. What do you do before you persuade customers can have a major (hidden) influence on their decisions.
  2. We and our customers assume that what we are focusing on is especially important.

So, what's so important about Pre-suasion?

Read More