Through our team of experienced executives we identify action required from C-Suite interviews by planning each interview. We plan C-Suite interviews that will produce insights into the strategic relationships and insights into the strategic plans for your customers. This involves careful choice of questions - the wording and type of questions. Critically, preparing for the interview involves in-depth research of your customers' organisation. In our experience this preparation shows credibility to the interviewee and ensures that critical strategic issues are discussed during the limited time of the interview.

Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.
— Ross Perot

Examples of our C-Suite interviews

Gordian Business is experienced with C-Suite interviews that provide insight into critical strategic issues and relationships. Examples of recent interviews include:

Industry                                        Year                    Type of Executives                               No

Medical Technology                     08                        Hospital Executives                             20

Consumer Goods                          10                        Strategic Directors                                15
                                                                                     Sales & Account Managers

Marketing                                       11                       Retail Executives                                     8

Medical Technology                      11                      Hospital Executives                               14
                                                                                    Health Fund Executives

Banking                                           14                      Financial Services Executives               15
                                                                                   Asset Management Executives      

Medical                                            14                     Hospital Executives                                14
                                                                                   Local Health Network Executives    

Pharmaceutical                               14                     Hospital Executives                                  8

Property & Facility Services         14                     Regional Managers                                   7
                                                                                   Directors
                                                                                   Property Managers

Relationship Monitoring

Annually monitoring relationships with strategic customers is part of many best-in-class companies strategies. These interviews identify where company performance and customer expectations are not aligned, providing the opportunity to resolve these issues and excel in the areas which are most important to your customers.

Open questions in an interview situation highlight what customers think is most important. When interviewed by a neutral party, customers are more frank and honest providing insights that allow your company to make changes in the right areas to get fast results.

Everyone in a complex system has a slightly different interpretation. The more interpretations we gather, the easier it becomes to gain a sense of the whole.
— Margaret J.Wheatley