Persuading for Results®

In challenging economic conditions, winning business is getting tougher. Competitors are hungry for business and aggressively discounting their prices.

Persuading for Results® will prepare executives, senior managers, experienced sales people and teams for critical presentations to win business against tough competitors. Working on live pitches, attendees will learn to deliver more effective presentations. Presentations that communicate how value will be created and how they will produce results for clients.

This intensive two-day program includes the Persuading for Results Model®, and examines what it takes to win a pitch. It includes a unique process to help you confidently deliver strong presentations. It is designed to highlight the need to manage both emotion and logic with key internal and external stakeholders.

The essential difference between emotion and reason: reason leads to conclusions, while emotion leads to action.
— Donald Gaine, Neurologist

Who should attend

Teams that come together to work on large value, complex presentations.

Industries that have benefited:

  • Financial Services
  • Banking
  • I.T.
  • Pharmaceuticals
  • Medical Products
  • Engineering
  • Construction.

Program Outcomes

Participants will:

  • Understand how to engage the hearts and minds of their audience
  • Dramatically improve their chances of making the sale
  • Create more compelling messages on value
  • Practice and improve their presentation
  • Create persuasive presentations, faster

Facilitator - Gary Peacock
Head of Innovation and Research

Gary is a specialist in improving and sustaining business performance. He improves performance through business coaching on implementing effective strategies and change management tactics to influence daily behaviour. One of Gary's specialities is presenting and communicating complex information in simple and interesting ways to diverse audiences from the boardroom to the factory. He is able to solve impossible complex problems with creative and practical solutions.

He has over 20 experience in senior leadership roles and is a member and contributor to the Strategic Account Management Association (SAMA). His strengths include; improving and sustaining business performance, strategy, change management, simplifies complex information, strategic account management, innovation and problem solving. He is the best-selling author of two business books: Managing B2B customers you can't afford to lose and Persuading for Results.

His academic achievements include:

  • Master's degree from Cranfield Technology School, UK
  • MBA from Australian Graduate School of Management (AGSM)
  • Member of Australian Institute of Company Directors (AICD)


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