The smarter you are, the more likely you are to believe the myth.
Stephen Kozicki, who is the co-author of Persuading for Results, delineates the way to win more business through diligent persuasion and by taking the focus off content, in The Smart Manager magazine article published in 2016.
When wanting to influence someone else and win business, the myth that needs busting is: more content is more persuasive. Imagine you are confronting a board of directors, a key customer, or a key supplier you want to persuade to take a different view of the world. Instead
of adding more content, take a deep breath and focus on what action you want them to take after your meeting or presentation.
To read the full article click here.