Are there Negotiation Archetypes, and why should I care?

Are there Negotiation Archetypes, and why should I care?

Twenty years ago, one of the favourite words used by business gurus and keynote speakers at conferences was – a paradigm shift. Today you would think it is a button on a Tesla motor car. Now, a new hot word has appeared – archetype!

People ask at conferences or meetings are there negotiation archetypes? The answer is yes.

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