Should Innovation be left to your creative teams?

By Gary Peacock
Published by Business Today, Oman, August 2017.

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Innovation is not just about 'out of the box' blue-sky solutions. We need to use some right-brain thinking to free our imaginations and find creative answers. But you need to match this with a left-brain process and hard work.

So, innovation needs unreasonable time pressure on the logical left-side of the brain, working hand-in-hand with your creative right-brain. A process combining creativity and logic enables you to connect people's experiences and find solutions to your seemingly impossible problems.