Persuading customers you can't afford to lose



Speaker: Gary Peacock

The world of business is becoming more global and constantly changing; evolving technology, economic uncertainty, changing competitors and changing customer needs.

More sales come from fewer customers. Not in your business? Try this: calculate how many customers you have in total and how many would be 10% of this? What percentage of your sales do they generate? If you are lucky, it will be 50% or less. If you are unlucky, it could  be 95% of your sales.

What do we mean by unlucky? Imagine presenting at your management meeting that your revenue has dropped by 95% or even just dropped by 50%  because you lost a big customer. You would be hoping the management team believe in the phrase: Don't shoot the messenger.

In most businesses, losing one of their best customers would mean losing a large portion of their sales. These are the customers you can't afford to lose. These customers will not always do what you want. How can you persuade these customers you can't afford to lose? Carefully!

Persuasion is a skill that can be learned. Learn how to improve your competitive position with your best customers.

Customer experience is a major differentiator for companies. With rising customer expectations it's a challenge for companies to differentiate their offerings while reducing costs and complexity for their customers and still make a profit. Focus on your most important customers and make your company easy to deal with, keep things simple for your customers, but customise the experience. Simple and customised experiences require agile and advanced persuasion skills.

For some small customers, you can just improvise with your persuasion. For customers you can't afford to lose, you must reach for the best tools and take the time to prepare. If you get it wrong, there are rarely second chances.

Create even more value for both sides.
— Lawrence Sussking

This keynote will help you navigate the latest research in persuasion and growing your most important accounts. Using proven and practical methods, we will show you how to persuade your best customers. 

This session will be highly interactive and challenge you to apply this process in your daily relationships.

Gary Peacock is a leading consultant and author who has worked with some of Australia's biggest businesses in pharmaceutical, medical products and financial services. With over 20 years' experience in senior manager roles, his practical experience enables him to understand the challenges of changing behaviours and sustaining the high-growth business.

When not delivering keynotes, Gary is working with executives and senior managers to improve their results faster.

If you are serious about your future, this is a session you can't afford to miss at your conference!

This keynote is a must for everyone with customers they can't afford to lose. The strategies and techniques you'll learn are advanced and complex.

Included in this keynote:

  • Insights from the latest persuasion research
  • Tips for unlocking growth in your largest accounts
  • Practical tools to persuade faster

Each person attending this keynote will receive a copy of the highly acclaimed eBook by Gary: Persuading customers you can't afford to lose.