The word strategy is often misused and misunderstood. When we use the word we mean the simple definition used by the McKinsey consultant Kenichi Omhae: strategy is the intersection of three groups: customers, competitors and the company.

How does your image affect your presentation success?

Before you even open your mouth, the audience will begin to make judgements about you. Their first impressions of you are based on your image.

Gary Peacock, PersuasionGary Peacock17 November 2017Image, Success, Presenting, Persuading for Results, First ImpressionsComment

Using Colour to persuade

Colour is a powerful tool that can enhance any presentation. Research shows that colours can evoke an emotional response and make your message more memorable and persuasive. However the psychological impact of colour can also ruin your persuasive message, so think carefully about your choice of colour.

Flatlining 2: Right gives your presentations some heartbeat

Not long after publishing the last Blog, Flatlining: Senior managers does your presentation have a heartbeat? my phone rang. Jo Madden, HR Manager from one of our best customers was on the line. “In presentations, another way to look at adding emotion to logic, is to adding right-brain thinking to left-brain thinking”, said Jo. That was another interesting perspective on Flatlining...

Gary Peacock, PersuasionGary Peacock6 June 2014Video, Emotion, Logic, Left Brain, Right Brain, Questions, Presenting, Preparation, Logic & EmotionComment

Flatlining: Senior managers does your presentation have a heartbeat?

Senior managers often ask us to review critical presentations. These presentations may be critical because of who they are being presented to: directors, head office, best customers or important prospects. Or presentations may be critical because of what is being presented: winning the sales is budget-critical or convincing the audience is career-critical...