Using Colour to persuade

Colour is a powerful tool that can enhance any presentation. Research shows that colours can evoke an emotional response and make your message more memorable and persuasive. However the psychological impact of colour can also ruin your persuasive message, so think carefully about your choice of colour.

Gary Peacock, PersuasionGary Peacock24 May 2016Colour, Presenting, Persuasion, Persuading, Persuading for Results, Emotion, Logic, Shades, Logic & Emotion Comments