How do you use data to persuade senior executives?

How do you use data to persuade senior executives?

Analysts feel pain while trying to convince senior audiences with data. There is a great article that states the solution when persuading executives with data is to frame your message using one or more of the following four topics:

  1. Revenue & market share
  2. Efficiency & costs
  3. Customer loyalty
  4. Talent & capability
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Should innovation be left to your creative teams?

Should innovation be left to your creative teams?

Innovation is not just about ‘out of the box’, ‘blue-sky’ solutions. Sure, we need to use some right-brain thinking to free our imaginations and find creative answers. But, you need to match this with a left-brain process and hard work. Organisations can do a great job and spend lots of time solving the wrong problem. So, it’s important to take the time to understand the real problem that needs to be solved and to make sure the real problem is well defined.

How do you define your problems?

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Do you have a negotiating framework for major deals?

Do you have a negotiating framework for major deals?

In B2B settings negotiations are more complex than ever before. Most companies know how to prepare for and negotiate effectively but don't have a strategy or framework when negotiating with their top 10-20 accounts. They negotiate based on who is the 'top gun' negotiator.

Why is this?

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Pitch to win: picture the competition

Pitch to win: picture the competition

You must pitch for some business. Where do you start? Most managers answer this question correctly: with the customer and what they want. However most managers get the answer to the next question wrong: What should you do next?

What is the correct answer?

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What's your strategy for 2017?

What's your strategy for 2017?

We ended 2016 with a real wake-up call for everybody in a leadership, executive or management role – the status quo of business was disrupted.

Over the holiday break I would take a book down to the beach to read which inevitably attracted conversation from other beach goers, firstly on me being the only person reading a book with everybody else on some device.

I liked the book because it challenged some of my concepts around leadership and self-motivation and that is always a sign of a great book.

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How to win your pitch? Pitch with Cialdini.

How to win your pitch? Pitch with Cialdini.

How do you make sure that your pitch is effective? Make your presentations relevant to your customers. Robert Cialdini, persuasion guru has been researching persuasion since 1970. In his 2016 book Pre-suasion, he explains when to use his six universal principles of influence. But how should you apply these during your pitch?

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A delegate's view of keynote: Negotiate or Perish

A delegate's view of keynote: Negotiate or Perish

Guest blog by Graham Godbee
www.learndevelop.com.au

I recently attended a business conference in Sydney and was fortunate to attend the session: Negotiate or Perish by Stephen Kozicki. As an experienced practitioner in executive management development programs, I found the session highly motivating and am keen to use some of his practical examples in my business negotiations.

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How can you persuade a customer you can't afford to lose (Part 2)

How can you persuade a customer you can't afford to lose (Part 2)

So, you need to persuade a customer you can't afford to lose? Where do you start? If we ask persuasion expert Robert Cialdini how to persuade your customer to act, he would suggest a few ways. Two are scarcity and consistency.

Scarcity is the best known technique, Consistency is not well understood and under-used.

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How can you persuade a customer you can't afford to lose? (Part 1)

How can you persuade a customer you can't afford to lose? (Part 1)

Donald Trump would probably say: Just tell em!

In the real world it's often not appropriate to just tell em! So, we need to have more sophisticated tools available.

At the end of 2016, Persuasion guru Robert Cialdini published his latest book Pre-suasion. To condense his 300 page book into two sentences he says:

  1. What do you do before you persuade customers can have a major (hidden) influence on their decisions.
  2. We and our customers assume that what we are focusing on is especially important.

So, what's so important about Pre-suasion?

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Persuade with Data - Sculpt your Excel Charts

Persuade with Data - Sculpt your Excel Charts

It is not just the volume but the complexity of data being collected that makes it difficult for us to analyse and interpret in a clear and simple way. As we are bombarded with data, most people still reach for excel to create charts to explain this data. After all, it's easy. Select our table of data, find the command for insert chart, chose one of the types of chart and then choose one of the options for that specific chart. That's easily done.

But as Samuel Johnson may have written over 200 years ago: charts created without effort are read without insight. 

So, with a  little time and effort how can we create charts to be read with insight and pleasure? 

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Sort out your data

Sort out your data

With a tsunami of data it is easy to create large tables of data. However, with such large amounts of data, it is difficult to see what the message is. When presenting these tables, some people leave them in the default order. So, if it was a list of sales by country or sales by product then these would be listed alphabetically. Unfortunately, insights rarely occur alphabetically. So, if you sort alphabetically then you are burying your insights and making it hard for your audience to find the insights.

Find out how to make your insights clearer.

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