Everything written about managing major accounts strategically has one theme: it’s not a marketing or sales campaign, it’s a leadership initiative driven by the C-Suite.
The overarching key to long-term success is how well the organisation changes to manage strategic accounts differently.
Read MoreIn these challenging times, if you are looking for ideas to improve your business, then best companies focus on their greatest asset — their most strategically important accounts.
Read MoreOften when I speak about the power of growth through a company’s major accounts, managers ask what is the secret or short cut to success? My answer disappoints, there is no short cut.
Read MoreWe’ve worked with global companies embedding account management frameworks and these companies continue to be successful. What drives that success?
Read MoreTodd Snelgrove now Founding Partner at Experts in Value, was previously the Global Vice President of Value for SKF. During his 20 plus years in the industry, he has identified five reasons why companies do not take the time and effort to quantify their value and equip their sales teams or account managers with the tools and techniques they need to discuss value with customers.
This extract is taken from The Creative Negotiator by Stephen Kozicki.
Why can’t you quantify and prove value?
Read MoreExecutive sponsorship is any change initiative is imperative to success. It is just one of the five risks to managing the change: implementing strategic account management, as discussed in 'What are the risks with organisational change?'
With a SAM program the entire business must own major accounts. There must be genuine commitment and active involvement from the Chief Executive Officer (CEO) and other senior executives..
Read MoreHow do you manage organisational change with Strategic Account Management (SAM)?
Introducing a SAM program into your organisation must be treated as a major change initiative. Treating the project as purely a sales project is setting yourselves up for failure.
A SAM program takes time to get results and is an initiative to change organisational culture.
Read MoreYou’re looking to create the perfect customer experience, so you already have a customer survey, what company doesn’t these days? It may even be a regular annual customer survey, because you understand the importance of knowing what your customers think in this highly competitive, turbulent business world.
A recent article by McKinsey Quarterly delved into the importance of a customer feeling as though the service has been personalised for their needs alone.
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