How can you reduce price pressure?

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Provide value

Speaker: Gary Peacock

Today's customers focus on getting the lowest price. Customers now have access to every day low prices, and they now make many purchases from the comfort of their own home or office.

With a flat economy and customers conditioned on price rather than value, what can you do to overcome price pressure?

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Price pressure is an inevitable side effect of increased competition and products becoming commoditised as they are more and more identical. So, to reduce price pressure you need to find an additional value you will deliver.

Communicating the additional value you supply in dollars, means companies can calculate the value they are receiving against the price they are paying.

You need to identify the financial value your company can deliver to your customers. This should include the value of your products and services, but also value from the rest of your company. To reduce price pressure, you need to spotlight your differences and how financially valuable these are to your customers.

Price is what you pay. Value is what you get.
— Warren Buffett

The session will be highly interactive, challenging you with live examples of how you can apply this to your best customers.

Gary Peacock is a leading consultant and author who has worked with some of Australia's biggest businesses in the pharmaceutical, medical products and financial services. With over 20 years' experience in senior management roles, his practical experience enables him to understand the challenges of changing behaviours and sustaining the high-growth business.

When not delivering keynotes, Gary is working with executives and senior managers to improve their results faster.

If you are serious about your future, this is a session you can't afford to miss at your conference!

This keynote is a must for everyone in your organisation who needs to defend price with customers.

Discussion points for conversation at this keynote:

  • Why is there increasing pressure on price?

  • How can you reduce pressure on price?

  • What value do you provide your customers?

Each person attending the keynote will receive a copy of the eBook: How To Fight Price Pressure.