How to Resist Price Pressure

source: artem bali at pexels

source: artem bali at pexels

There is no victory at bargain basement prices.
— Dwight D. Eisenhower

Reducing prices means you sacrifice margins and can’t grow your business as you struggle to break even with profits. It means you are training your customers to wait for sales and only buy at reduced prices. They will no longer consider your product or service valuable.

Price is an issue for your customers when they can’t see your value. To prevent this you need to be a problem solver and a value creator. Find ways to highlight the differentiators in your value proposition and ensure you listen to your customers and address their fears and focus on their obstacles and challenges.

The more you focus on the value of your product or service, the less important the price becomes.
— Brian Tracy

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