Does your customer experience create competitive advantage?

You’re looking to create the perfect customer experience, so you already have a customer survey, what company doesn’t these days? It may even be a regular annual customer survey, because you understand the importance of knowing what your customers think in this highly competitive, turbulent business world.

A recent article by McKinsey Quarterly delved into the importance of a customer feeling as though the service has been personalised for their needs alone.

Account Management, Gary PeacockGary Peacock2 September 2016Customer Survey, Customer Relationships, Business Results, Actionable, Competitors, Quality, Advocates, Executive Sponsorship, McKinsey, Competitive AdvantageComment