Power of Persuasion

By Stephen Kozicki.
Published in The Smart Manager, June 2016.

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Stephen Kozicki, co-author of Persuading for Results, delineates the way to win more business through diligent persuasion and by taking the focus off content.

Instead of adding more content, take a deep breath and focus on what action you want them to take after your meeting or presentation. This will win you more business in any competitive environment.