How to Overcome Digital & AI Market Disruption for Your Most Valuable Customers
According to a Forbes Insight, 47% believe if they don’t invest in AI and digital technologies, they face a greater risk of disruption from new competitors. If you already have disruption in your industry this shows that your business model is becoming obsolete. If you don’t already have disruption in your industry then its coming because new technologies are increasing competition by: enabling new competitors and enabling old competitors.
There are many types of digital disruption: Artificial Intelligence – AI; Internet of Things – IoT; Robotics; Data Analytics; Augmented Reality – AR; Machine Learning – ML.
Customers now expect a B2C experience from a B2B transaction. So, C-Suites & boards need to be open to change and experienced in change. You need to review and re-engineer your business processes to take advantage of new technologies and your existing data. To gain a competitive edge from your data you must ensure it is complete, compliant and free of bias.
It is time to:
Break down silos and gain insights from dark data
Strengthen value propositions
Strengthen relationships with customers to build barriers to competition
Ensure you have the skills needed to leverage Ai: Persuasion, Negotiation and Managing your most valuable customers