The Art of Choosing, Sheena Iyengar

This video by Sheena Iyengar, shows the problems with choice overload and provides some practical tips on how to reduce these problems.

How can you make choices easier?

  • Cut - less is more, this increases sales & cuts costs
  • Concretise - make it real & show the consequences of the decision
  • Categorise - more categories equals fewer choices
  • Condition - gradually increase the complexity of choices