Sales or Sam: Just the Same?
“Progress is impossible without change, and those who cannot change their minds cannot change anything.”
In competitive industries like yours, according to executives and experts you should implement Strategic Account Management (SAM). But isn't that just a fancy term for selling to C-Suite executives?
No. SAM is a different way of working with some of your customers.
Download this ebook to find out what the real difference is between sales and SAM.