How well do you know your customers?

By Gary Peacock

What would happen if you lost one of your major customers?

The customers perception is your reality.
— Kate Zabriskie
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Market places are becoming increasingly competitive, with more and more companies being commoditised. To prevent this you need to find a way to differentiate. Customer's expectations are rising and excellent customer experience is now part of their expectation.

For companies to stay competitive they need to stay ahead of customer and industry trends. Customer experience leaders in B2B companies have higher margins than their competitors. They experience 10-20% cost to serve reductions, 10-15% revenue growth and increased employee satisfaction.

Customer experience is a powerful differentiator. Make your customer experience your competitive advantage.