On my desk is a book called Catastrophe. The subtitle of the book: The story of Bernard L. Madoff, the man who swindled the world. In case you don't know who he is, he was a respected fund manager and former chairman of the NASDAQ who was arrested by the FBI for the "white-collar crime of the century": swindling investors out of US$50 billion.

So, how could so many professional investors and regulators be fooled, and for so long?

Gary Peacock, PersuasionGary Peacock23 November 2015Persuasion, Cialdini, Madoff, Swindle, Catastrophe, Authority, Social Proof, EthicalComment