Posts tagged Robert Cialdini
How to discredit your competitors

A headline about the US presidential debate claimed Hillary Clinton unties the Gordian Knot (ABC news online 27 September 2016). In this case, the Gordian Knot is

"... the growing realisation that Mr Trump continues to rise no matter what serial atrocities or outrages he commits ..."

The article talks of Mrs Clinton unpicking the knot during the debate. In plain language, she discredited Mr Trump. The new 2016 book by influence guru Robert Cialdini helps us understand why Hillary was so successful.

Read More