How to persuade at home and at work

By Gary Peacock, International Author & Expert in Persuasion

8 steps for the perfect persuasion

Persuasion is a skill of effective communication, it’s even called an art. Some people have natural charisma and the ability to persuade and influence other people with ease, but many people struggle to be effective persuaders. The good news is - these skills can be learned.

There are eight steps to the perfect persuasion and these all involve understanding the other person’s point of view.

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Published 2014