Persuading customers you can't afford to lose: Focus on them

Persuading customers you can't afford to lose: Focus on them

The world of business is becoming ever more global and constantly changing, and changing fast. 

Companies have fewer customers producing larger share of their revenue and profit Losing one of these customers would have dramatic financial consequences. How would you replace their sales? How would you replace their margin? It's almost impossible to replace these customers because your competitors will protect their large customers at all cost.

Read More