Using Colour to persuade

Colour is a powerful tool that can enhance any presentation. Research shows that colours can evoke an emotional response and make your message more memorable and persuasive. However the psychological impact of colour can also ruin your persuasive message, so think carefully about your choice of colour.

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Use Visuals for Concepts and Numbers

One of the world's experts on this topic is Gene Zelazny, Director of Visual Communications for McKinsey and Company. Just pause for a minute and consider that one of the world's top management consultancies pays someone to be the Director of Visual Communications. McKinsey specialised in fact-based analysis, so why pay attention to visual communication? Because, it takes more than logic to persuade an audience to act. The audience must understand, agree and remember. Visuals help people process the message faster and are more persuasive than words.

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How do you use classic techniques to create fresh perspectives with big data?

Today, thanks to my friend Ian Byrne of Pegras, I read that everyday its estimated humans are producing data equivalent to 10 million blu-ray discs. The world in general and business in particular is overflowing with data. Back in 1978, Samuel Coleridge Taylor wrote: water, water everywhere and not a drop to drink. Perhaps if he wrote this line today he might say: data, data everywhere and not a bit to persuade.

As the tsunami of data washes over us, we drown. While the tsunami of data is new, techniques for understanding data are old.

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If it's on social media it must be right!

Many of us are time-poor, so we rely on social media to keep up to date. Recent research from Italy warns us this can be risky.

While the research was based on Facebook, the conclusions apply to all social media including more business-relevant social media like Twitter and LinkedIn. One questions tested was:

“When online do people encounter opposing views or do they create the equivalent of gated communities?”

The short answer is people create the equivalent of gated communities. People select and share content that supports their views and ignore the rest. This is hardly surprising because it has been known for many years.

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Good lessons from bad persuasion

On my desk is a book called Catastrophe. The subtitle of the book: The story of Bernard L. Madoff, the man who swindled the world. In case you don't know who he is, he was a respected fund manager and former chairman of the NASDAQ who was arrested by the FBI for the "white-collar crime of the century": swindling investors out of US$50 billion.

So, how could so many professional investors and regulators be fooled, and for so long?

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Negotiation, Technology and Success!

Clearly in most negotiations involving technology it is becoming harder for negotiators on the supply side to show the strategic value of the technology to organisations on the buying side.

Clarity is required not around the features and benefits, but around the value piece.

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