Don't solve, Increase Sales OR Lower Costs, solve both.

Don't solve, Increase Sales OR Lower Costs, solve both.

Imagine in your last meeting your sales manager says, “What do you want to do, increase sales or lower costs?” Well, when you put it like that , you must choose? But do you need to choose? Not always! In general, when asked, do you want me to do X or Y we automatically make a choice. Why?

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