Imagine you could start your business again. What if you could start with a blank piece of paper and design your business to take advantage of the internet?Read More
Many of us are time-poor, so we rely on social media to keep up to date. Recent research from Italy warns us this can be risky.
While the research was based on Facebook, the conclusions apply to all social media including more business-relevant social media like Twitter and LinkedIn. One questions tested was:
“When online do people encounter opposing views or do they create the equivalent of gated communities?”
The short answer is people create the equivalent of gated communities. People select and share content that supports their views and ignore the rest. This is hardly surprising because it has been known for many years.Read More
When we start to work with Account Teams, one of the areas we focus on is ...Read More