One of the toughest negotiations is when one side wins and the other side loses. For example, a mining company wants to mine in a forest area and a local government wants to stop the mine because they want to preserve the forest. If one side wins, the other loses.
This is so difficult because each side brings a position and then spends all their energy defending their position or attacking the other side's position.
In the toughest negotiations, we need to look beyond positions and explore interests.Read More