How can you start changing your culture?

How can you start changing your culture?

To gain an advantage in an increasingly competitive marketplace, it is essential that your culture represents your strategy. So, how can you start changing your culture? You can make this complex or simple.  Let’s assume you want to make a start, and you want to understand some practical levers you can pull to start change.

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How can you be unique, but persuaded in predictable ways?

How can you be unique, but persuaded in predictable ways?

You are different, there's nobody just like you. So, how can we be persuaded in predictable ways? Well, there's a one word answer: process. We can all be persuaded in predictable ways by using a process. This process needs to be based on understanding the psychology of persuasion.

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