Posts tagged Behaviour
How can you be unique, but persuaded in predictable ways?

You are different, there's nobody just like you. So, how can we be persuaded in predictable ways? Well, there's a one word answer: process. We can all be persuaded in predictable ways by using a process. This process needs to be based on understanding the psychology of persuasion.

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Why do most performance improvement programs and change programs fail?

Most development and change programs fail simply because they focus only on knowledge and facts and not on changing the mindsets of the individuals who will be affected by the change...

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