How do you use data to persuade senior executives?

How do you use data to persuade senior executives?

Analysts feel pain while trying to convince senior audiences with data. There is a great article that states the solution when persuading executives with data is to frame your message using one or more of the following four topics:

  1. Revenue & market share
  2. Efficiency & costs
  3. Customer loyalty
  4. Talent & capability
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How can you be unique, but persuaded in predictable ways?

How can you be unique, but persuaded in predictable ways?

You are different, there's nobody just like you. So, how can we be persuaded in predictable ways? Well, there's a one word answer: process. We can all be persuaded in predictable ways by using a process. This process needs to be based on understanding the psychology of persuasion.

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