How do you use data to persuade senior executives?

How do you use data to persuade senior executives?

Analysts feel pain while trying to convince senior audiences with data. There is a great article that states the solution when persuading executives with data is to frame your message using one or more of the following four topics:

  1. Revenue & market share
  2. Efficiency & costs
  3. Customer loyalty
  4. Talent & capability
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Use great stories to persuade

Use great stories to persuade

Tell more stories to persuade. If you have attended our persuading for results workshop, you will have experienced the power of stories. At the end of day one we ask participants to come to day 2 ready to tell a story about themselves. 

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