Don't lose your Budget: Invest in Insight

Don't lose your Budget: Invest in Insight

If your financial year finishes in December, ensure you spend your budget. In most organisations, if you don’t spend it, then you lose it. You lose it, but you still must deliver 2019 results. And 2019 starts in less than 40 days.

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How can you persuade a customer you can't afford to lose (Part 2)

How can you persuade a customer you can't afford to lose (Part 2)

So, you need to persuade a customer you can't afford to lose? Where do you start? If we ask persuasion expert Robert Cialdini how to persuade your customer to act, he would suggest a few ways. Two are scarcity and consistency.

Scarcity is the best known technique, Consistency is not well understood and under-used.

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How can you persuade a customer you can't afford to lose? (Part 1)

How can you persuade a customer you can't afford to lose? (Part 1)

Donald Trump would probably say: Just tell em!

In the real world it's often not appropriate to just tell em! So, we need to have more sophisticated tools available.

At the end of 2016, Persuasion guru Robert Cialdini published his latest book Pre-suasion. To condense his 300 page book into two sentences he says:

  1. What do you do before you persuade customers can have a major (hidden) influence on their decisions.
  2. We and our customers assume that what we are focusing on is especially important.

So, what's so important about Pre-suasion?

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Use great stories to persuade

Use great stories to persuade

Tell more stories to persuade. If you have attended our persuading for results workshop, you will have experienced the power of stories. At the end of day one we ask participants to come to day 2 ready to tell a story about themselves. 

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Strategic Negotiations must be strategic!

Strategic Negotiations must be strategic!

Too many strategic plans become yearly reviews not dynamic plans for how to compete. As Michael Porter teaches, the objective of strategy is to win in the marketplace, delivering superior sustainable performance. His convincing argument requires ...

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