How Can You Change Made-up Minds - Part 2

How Can You Change Made-up Minds - Part 2

For those cases when you face people with made-up minds, we continue to give you some ideas to get unstuck and to get other people to change their minds. In part 1 we used some of the ideas of persuasion guru, Robert Cialdini.

Many powerful ways to change made-up minds use emotion. Business psychologist Peter Sullivan often explains that the word emotion can be written as e-motion and explains this as e is the electrical force that puts us into motion.

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What can Trump and Brexit teach us about persuasion (Part 1)

What can Trump and Brexit teach us about persuasion (Part 1)

As the world reels at the second big shock in 2016, Donald Trump elected as President of the USA, after the UK voted for Brexit. What can we learn about persuasion? So many polls, so many authorities got both events wrong.

We might be tempted to believe as Richard Thaler, Professor of Behavioural Science & Economics said after Trump won, ”This is …a defeat for science and expertise.” No, this is not a defeat for logic. Logic could never win; this is a win for emotion.

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In global negotiations do you understand culture?

In global negotiations do you understand culture?

We have already explored the theme from market trends: Are procurement undervaluing suppliers? In this blog, we will concentrate on the need to understand culture in global negotiations.

The secret of great global negotiations is not one thing, but many: communication, planning, risk taking and cultural differences. But, one key item or secret of success can be gleaned from Aristotle in his book Rhetoric . The secret is: balance your negotiation argument with logic and emotion.

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The Skillful Use of Images

The Skillful Use of Images

When images are used skillfully, they can increase interest and participation, excite creativity, stir emotions and memories, provoke questions and uncover common ideas. There are two approaches to using images in presentations: the image as illustration and the interactive image. In this blog, we will discuss the image as an illustration.

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Using Colour to persuade

Using Colour to persuade

Colour is a powerful tool that can enhance any presentation. Research shows that colours can evoke an emotional response and make your message more memorable and persuasive. However the psychological impact of colour can also ruin your persuasive message, so think carefully about your choice of colour.

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Use great stories to persuade

Use great stories to persuade

Tell more stories to persuade. If you have attended our persuading for results workshop, you will have experienced the power of stories. At the end of day one we ask participants to come to day 2 ready to tell a story about themselves. 

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Flatlining 2: Right gives your presentations some heartbeat

Flatlining 2: Right gives your presentations some heartbeat

Not long after publishing the last Blog, Flatlining: Senior managers does your presentation have a heartbeat? my phone rang. Jo Madden, HR Manager from one of our best customers was on the line. “In presentations, another way to look at adding emotion to logic, is to adding right-brain thinking to left-brain thinking”, said Jo. That was another interesting perspective on Flatlining...

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Flatlining: Senior managers does your presentation have a heartbeat?

Flatlining: Senior managers does your presentation have a heartbeat?

Senior managers often ask us to review critical presentations. These presentations may be critical because of who they are being presented to: directors, head office, best customers or important prospects. Or presentations may be critical because of what is being presented: winning the sales is budget-critical or convincing the audience is career-critical...

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