Market Trends Impacting B2B Business Negotiations

Market Trends Impacting B2B Business Negotiations

There are a few relentless market trends impacting how B2B companies do business. These market trends are long-term and impact the top and bottom lines of B2B companies around the world.

1.      Customer Consolidation

2.      Centralisation of Decision Making

3.      Different Decision Makers

4.      Increasing Competition

All of these market trends are making it harder to keep, win and grow customers profitably. What does this mean for your organisation?

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